Fractional Marketing Lead
for lean B2B teams
A remote marketing expert for hire, capable of planning, executing, and optimizing marketing projects on a part-time or contract basis.
Hi, I’m Scott 👋
When people ask what I do, I like to tell them I’m a “marketing Swiss army knife.”
I’m one of the few senior-level marketers who are equally comfortable creating and optimizing campaigns as they are planning strategy, delivering a lean, full-stack marketing solution.
After more than a decade of climbing the agency ladder in the UK, I transitioned to fractional work to build something of my own. Now, I collaborate with businesses on a part-time or contract basis, bridging the gap between execution and strategy.
I work 100% remotely and have spent the past three years chasing my dream of visiting every country (100 down!). Discover how I balance work and travel in my guide to working with me.
Take your marketing ops
to the next level 🚀
Services that move the needle on your goals, tailored to your individual business needs.
Strategy
Create robust foundations with thorough planning and strategic insights.
- Consultancy: Not sure where to start? Let’s work together to build a roadmap for success.
- Campaign Planning: Develop detailed plans based on real-world data to guide your marketing efforts.
- Content Strategy: Map out a strategic approach for creating and distributing impactful content.
Execution
Implement your strategies effectively to engage your audience and drive results.
- Content Creation: Craft compelling case studies and blog posts that engage your audience.
- Email Marketing: Design and implement targeted email campaigns to nurture leads and drive conversions.
- Social & Paid Media: Design and execute social media or paid media campaigns to amplify your reach.
Optimization
Enhance and refine your output, improve performance, and achieve your goals.
- Content Maintenance: Regularly update and improve content to maintain SEO performance.
- Link Building: Acquire high-quality backlinks that improve your site’s authority and search ranking.
- Search Analytics: Track and analyze search data and technical metrics to optimize your SEO efforts.
Favourite Posts
I’ve got some flash new case studies on the way! In the meantime, here are a few of my favorite posts.
Culture, hiring ops
The Hiring Process: Where Remote Culture Begins
Open process documentation designed to improve the quantity and quality of inbound recruitment leads.
·
remote work, culture
Location Independence Changed My Life. Here’s How:
After beginning to feel disconnected from my work, I focused on restoring work/life balance. Here’s how remote work changed my life.
·
Technical
How to Build a Rocket: Best Practices for Better Web Performance
A developer-focused technical guide designed to further XWP’s mission of building a more performant web.
·
Hear what my clients have to say
From small businesses to global brands, hear from the people who have worked with me in the past.
Scott is a multi-talented marketer who fits in perfectly within a growing business, being able to work both creatively and analytically to deliver results.
Phil Cabra-Netherton
Managing Director
Euroventure Travel & GOAT Roadtrip
Scott’s personality and ease to talk with anyone makes him a great conduit for curating the stories from our team, gleaning insights from engineers and project managers to anchor his independent research.
I’ve thoroughly enjoyed our strategic conversations and seeing his quick growth when it comes to positioning stories to benefit XWP, our partners, and most importantly our clients and their stakeholders.
Michelle Keefer
Founder & CEO
Frameworks MKTG
Scott is a force. I’ve watched him take rough outlines and loose ideas and turn them into industry-impacting thought leadership pieces. He’s action-oriented, able to manage a busy editorial calendar, and a humble team player.
The way Scott masters his role is a skill you can’t learn. You either have it or you don’t.
I would either hire Scott or work with him again on a team any day and without a second thought.
Frequently asked questions
Looking for clarification? Browse my FAQ’s or contact me directly for a response within 48 hours.
Pricing and payments
What is a fractional Marketing Lead?
A Fractional Marketing Lead is a part-time marketing hire who provides strategic leadership without the commitment or cost of a full-time position. They work with multiple clients, bringing senior expertise to each project they work on.
Marketing leads are a great way of bridging the gap between execution and strategy, often being experienced in both planning and content creation.
Do you work on a per-project basis or on a retainer?
Both. I offer flexible engagement options to suit your needs, whether you require project-based work for specific initiatives or ongoing support through a contract arrangement, I’m happy to help.
How flexible is an engagement with you?
Engagements are highly flexible, ranging from a few hours per week to 160 hours per month, depending on your business needs and project requirements.
Which hours do you work?
My working hours are flexible to allow overlap with your team. You can learn more about my working style in working with me.
Do you use AI in your work?
Yes, I integrate AI tools into my workflow to enhance efficiency and effectiveness. It helps speed up repetitive or time-intensive tasks enabling me to create a significant impact, even on a part-time basis.
That being said, AI is tool for productivity, not a replacement for hard work. When it comes to creative direction, strategic planning, and nuanced decision-making, a human element is still crucial to achieving exceptional results.
Get in touch!
What comes next?
Contact Form Submission
I’ll check to see if your project is a good match and you’ll receive a response within 48 hours.
Call
If there’s a good fit, I’ll book a call at a time convenient to you. This is where you will have the opportunity to explain your project in greater detail.
Quote
I’ll then use the information discussed in the discovery call to prepare an initial quote.
Contract signing
If both sides are aligned, we then proceed to signing contracts and I get to work!