These are the fractional marketing services I offer B2B tech teams. Most clients bring me in for a blend of them, whether that’s running the whole marketing function or leading one area within a wider team. There’s more about my background on the About page.
Marketing leadership
Own your marketing function without hiring a full team first.
- Planning & priorities What to focus on and in what order, based on real data.
- Go-to-market Launches, sales enablement and new markets, from plan to pipeline.
- Team leadership Leading in-house teams, agencies and freelancers toward one plan.
$18M+
pipeline built since 2023
250+
AFS franchisees mentored
Content Ops
Content that’s aligned with your strategy and actually gets read.
- Content strategy What to say, to whom and where, across the whole buyer funnel.
- Content operations The editorial systems that keep quality and output consistent.
- Thought leadership Turning your team’s expertise into a voice your market trusts.
40%
more talent leads from content
7x
output after editorial fixes
Discoverability
Get found in search, AI answers and everywhere your buyers look.
- Search & AI visibility Showing up wherever buyers search, from Google to AI answers.
- Technical SEO Schema, metadata and speed fixes that help machines read your site.
- Measurement Tracking what’s working and where your traffic really comes from.
65%
18-month search growth at XWP
150+
page-one keywords
Demand & partnerships
Turn attention into pipeline, on your channels and beyond.
- Demand generation Paid, social and email campaigns that turn reach into pipeline.
- ABM & outbound Targeted campaigns aimed at the accounts that matter most to you.
- Partnerships & PR Co-marketing, events, media and awards that extend your reach.
30%
more qualified pipeline
$600K+
career ad spend managed
Automation & ops
Systems and AI workflows that help your team do more with less.
- Marketing automation Workflows and integrations that handle the repetitive work.
- Marketing ops CRM, reporting, budgets and the processes that keep things moving.
- AI enablement Shared knowledge bases and AI workflows your whole team can use.
30 hrs
saved monthly across clients
33%
faster content turnaround
Positioning & messaging
Get clear on who you’re for, where you sit and what you say.
- Positioning Who you’re for, what makes you different and where you sit in the market.
- Messaging & GTM What you say, how you say it, and how you take it to market.
- Voice & story One tone and narrative across your site, sales and social channels.
40+
industry awards won for clients
4.6x
avg. social following growth
Questions about my fractional marketing services
Looking for clarification? Browse my FAQ’s or contact me directly for a response within 48 hours.
Working together
Do you work on a per-project basis or on a retainer?
Both. I offer flexible engagement options to suit your needs, whether you require project-based work for specific initiatives or ongoing support through a contract arrangement, I’m happy to help.
How flexible is an engagement with you?
Engagements are highly flexible, ranging from a few hours per week to 160 hours per month, depending on your business needs and project requirements.
Do you use AI in your work?
Yes. I use AI to speed up repetitive, time-intensive tasks, which lets me make a real impact even on a part-time basis.
It’s a productivity tool, though, and creative direction, strategy and anything published in your name still gets my full attention.
Are you open to full-time roles or longer contracts?
Yes. Most of my work is fractional, but I’m open to longer contracts or in-house roles when the fit is right. My full work history is on LinkedIn.
Get in touch!
What comes next?
Contact Form Submission
I’ll check to see if your project is a good match and you’ll receive a response within 48 hours.
Call
If there’s a good fit, I’ll book a call at a time convenient to you. This is where you will have the opportunity to explain your project in greater detail.
Quote
I’ll then use the information discussed in the discovery call to prepare an initial quote.
Contract signing
If both sides are aligned, we then proceed to signing contracts and I get to work!