About

Hi, I’m Scott 👋

Scott Batchelor working on his laptop in a café
Scott Batchelor
A laptop set up on a café table

I got my start as a content specialist for performance marketing agencies, before moving in-house to lead strategy. In those days, I usually worked with lean, scrappy teams, covering the whole funnel as a sole marketer.

As time went on (and that strategy started paying off), I built teams of specialists, and all of a sudden I didn’t need to write, design, or edit myself anymore, but I purposely stayed close to the work. I never wanted to propose a plan without fully understanding what it would take to deliver it.

In 2021, I went fractional to keep doing both. Now the teams I work with get one person who sets the direction and helps deliver it. They don’t need to hire a team underneath.

Recent roles

Marketing Lead Current client

Radian · Contract

Jan 2025 – Present

United States · Remote

Leading go-to-market, ABM and AI workflows for a brand and marketing strategy studio that gives life science companies positioning, messaging, design and websites.

Marketing Director

Dreamers of Day · Contract

Oct 2024 – Oct 2026

Texas, United States · Remote

Owned marketing for a product and intelligence agency that builds and runs digital platforms, and the data behind them, for brands like American Airlines and Microsoft.

Content & Ads Partner

G2i · Contract

Dec 2024 – Feb 2025

Remote

Ran paid campaigns and content for the engineering layer powering AI training, supporting its early shift from developer hiring to staff-level engineering for AI.

B2B Marketing Specialist

X-Team · Contract

Feb 2024 – Jan 2025

New York, United States · Remote

Led B2B marketing and outbound for an on-demand engineering company working with Rolling Stone and Riot Games, producing 25+ lead gen assets and helping lift pipeline 30%.

Marketing Lead

XWP · Contract

Jan 2023 – Aug 2024

Australia · Remote

Led marketing for a top-5 enterprise WordPress agency, driving its repositioning and website relaunch and running co-marketing campaigns with Google, Pantheon and WP Engine.

Senior Content Creator

XWP · Contract

Dec 2021 – Jan 2023

Australia · Remote

Scaled the agency’s content operation, growing output 7x and organic traffic 65% in 18 months, and built a bylined content program for senior staff and engineers.

Working remotely

I’ve worked fully remote since 2021, and travel is a big reason I went fractional. Building my work around it has taken me to 103 countries so far, more than 80 of them since making the switch. I wrote about that decision in Location Independence Changed My Life.

This lifestyle only works because of the work I do, so the work comes first. I plan travel around my clients’ deadlines and calls, keep consistent hours wherever I am, and reply quickly.

Map of the 103 countries Scott Batchelor has visited, 53% of the world
What if we’re in a different time zone?

I’ll always find overlap with your team. I’m happy to meet late, up to a midnight cut-off, and I’ve worked with teams spread across as many as 14 time zones.

How often do you move, and will meeting times change?

I move region about every six months, then travel between nearby countries. Small time differences don’t move our meeting times.

Is working while traveling reliable?

I plan travel around client calls and deadlines, so neither moves because I’m on the road. It’s a routine I’ve run since 2021.

How will we communicate?

I use whatever your team already uses, whether that’s Slack, email or something else. In my working hours you’ll usually hear back within 30 minutes, and I’m happy to work async-first with regular updates.

Testimonials