About

Hi, I’m Scott 👋

I work with B2B tech teams that need someone senior enough to make the strategy calls, and hands-on enough to carry them out.

I’ve led marketing and content for G2i, Dreamers of Day, X-Team and XWP. I still do the work myself, so my first ask won’t usually be to hire a writer.

Content is where I go deepest, from strategy through writing, editing and optimization. I bring the same hands-on approach to discoverability, growth and automation.

Sometimes I run the whole marketing function, sometimes one area within a wider team. Right now I’m working with Radian, and I’m open to new engagements.

See my experience →

“I have been working with Scott extensively in the past three months. He never missed a deadline or a call. We collaborated async with folx from other agencies between the US and Australia, and everything went smoothly.”


Francesca Marano

Working remotely

I work fully remotely and travel as I go, and I’ve worked with some of the world’s best-known brands this way. It started with a love of new places and cultures, and now I’m chasing a goal of visiting every country (103 down!). I wrote about why in Location Independence Changed My Life: Here’s How.

Working while traveling doesn’t mean lying on a beach, cocktail in hand, firing off the odd Slack message. Excellent service and results are what make it possible, and my priority is making your projects succeed, wherever I am.

Checking in with the XWP team from Andorra 🇦🇩
  • Meeting times I’m happy to meet late, up to a midnight cut-off, and I’ve worked across 14 time zones.
  • Travel patterns I change region every six months and stay nearby in between, so meeting times barely shift.
  • Meeting overlap When a call beats async, I’ll always find overlap with your team, wherever you’re based.

“Not once has his nomadic lifestyle affected his availability, I found him to be more responsive than many of us who are stationary. It has been an absolute pleasure to work alongside Scott”


Tom Stinson

Experience

Marketing Lead

Radian · Contract

Jan 2025 – Present · Washington, United States · Remote

Radian is a specialist studio helping biotech teams translate complex science into investor-ready narratives, brands, and digital platforms.

I handle GTM execution, account-based marketing, social, search, and brand for the business and its founding team. I’ve also built out Radian’s AI infrastructure, implementing a shared knowledge base and company-wide workflows as the studio establishes its positioning in life sciences.

Content & Ads Partner

G2i · Contract

Dec 2024 – Present · Remote

G2i is a hiring platform connecting engineering teams with pre-screened developers, trusted by companies like Scale AI, Coinbase and Meta.

I work with G2i per project, managing paid ads and content strategy to drive developer engagement and grow platform visibility.

Marketing Director

Dreamers of Day · Contract

Oct 2024 – Oct 2026 · Texas, United States · Remote

DOD is a data and product agency delivering intelligent web platforms for enterprise brands, including American Airlines, Microsoft, and the State of California.

As Marketing Director, I owned the agency’s marketing function end-to-end: brand strategy, content, demand generation, GTM for new services and verticals, social, and outbound. The focus was building a pipeline engine through thought leadership, targeted campaigns, and strategic partnerships.

B2B Marketing Specialist

X-Team · Contract

Feb 2024 – Jan 2025 · New York, United States · Remote

X-Team provides high-performing, on-demand teams of software engineers for brands such as Rolling Stone, Riot Games, and Twitch.

Took point on B2B marketing and outbound sales. Produced and managed 25+ lead gen assets, ran outbound campaigns targeting enterprise hiring teams, and contributed to a 30% increase in qualified pipeline. Also supported the broader sales and growth motion through executive thought leadership and go-to-market messaging.

Marketing Lead

Scale Consortium · Contract

Oct 2023 – Jul 2024 · Remote

XWP

Contract · Dec 2021 – Aug 2024 · Australia · Remote

Marketing Lead

Jan 2023 – Aug 2024

XWP is a top-5 enterprise WordPress agency. Creators of sites such as Variety, Forbes, Vox, and Vice.

In 2023, I moved from content into a broader marketing leadership role. Drove a positioning and website relaunch, launched co-marketing campaigns with Google, Pantheon, and WP Engine, and secured WordCamp Media Partner status in three continents. Contributed to a significant new business pipeline and won 20+ industry awards, including the WordPress VIP Partner Innovator Award.

Senior Content Creator

Dec 2021 – Jan 2023

Scaled XWP’s content operation, growing monthly output 7x and organic traffic by 65% over 18 months. Built a thought leadership program for senior staff and engineering talent, earned media coverage in 15+ “industry authority” publications, and developed content partnerships that broadened the agency’s reach across the WordPress and remote employer ecosystems.

Education

BA (Hons) Digital Media

University of Leeds · First Class (1:1)

2015 – 2018 · Leeds, United Kingdom

A blend of academic theory and creative production unique to the University of Leeds. My degree in Digital Media taught me how to design, write, edit and create with conscious consideration to the work of academics and evolving best practices.

Mardia Scholarship winner: Promise in Technology 🏆

Testimonials

“Scott is one of the best content creators I’ve had the pleasure of working with; from copywriting to navigating clients and thought leaders – he is exceptional”


Michelle Keefer

“Scott is a force. I’ve watched him take rough outlines and loose ideas and turn them into industry-impacting thought leadership pieces.”


Lance Robbins

“I was consistently impressed with his determination and drive, alongside the extremely high standard of his work and communications.”


Bethan Vincent